Handheld 2-way radio range in real world

We got our weekly Canadian Tire flyer in our newspaper today and on page 6 there''s a Cobra  hand-held two-way radio set that supposedly has a 35 km (almost 22 mile) range.  Do these things actually have that kind of range?  What would be a realistic range in a flat, residential area of a city?
 
I thought you needed a license to use a two-way radio with that range.  Am I wrong?
 
Thanks.